Send the leads from your Resource Marketing program directly to a list in your MailChimp Account to build your list and automate your marketing
The Guidearama Resource Marketing platform enables businesses to automatically grow their MailChimp mailing list. Guidearama Landing Pages can capture leads in exchange for access to Marketing Resources. This lead information can be sent by Guidearama to a MailChimp list of choice. The lead information passed to MailChimp also includes information on the Marketing Resources that the user has accessed, last item requested and the date of the last request. This extended information allows the business to improve segmentation of their outbound campaigns.
Follow these step-by-step instructions to link your Guidearama Account to a MailChimp Mailing List
Once the MailChimp API is connected and verified, Guidearama will add a few fields to the MailChimp list automatically. These fields include:
Guidearama is passing additional information about the users every time a new resource asset is requested. This information can be used when creating segments for MailChimp Auto responders or outbound Campaigns. For example, using the extended information in MailChimp segmentation a business can...